Free Download Michael Levy, Barton Weitz, "Retailing Management"
English | 2018 | pages: 1587 | ISBN: 1259573087 | PDF | 29,4 mb
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion―McGraw-Hill Connect―to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:*The use of big data and analytical methods for decision making.*The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.*The issues involved in providing a seamless multichannel experience for customers.*The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.*The impact of globalization on the retail industry.