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Description
Do you need to get busy people to respond to you and say 'yes' to your requests?
If so, read on.
I ran a digital marketing agency and about a year in, my word of mouth leads dried up. I was desperate for sales and I dealt with that in the only way us Brits know how. I got blind drunk.
. In that time, I decided to write the most absurd cold email I could.
I was still tipsy enough in the morning to think it was a good idea to send my email to Marketing Directors, CEOs and other senior people at some of the world's largest brands and corporations.
To my amazement, it worked:
I've met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, Cisco, HSBC, Barclays and countless other global brands, exciting start-ups and SMEs.
It turns out b2b doesn't have to mean boring-2-boring!