The Power of Potential How a Nontraditional Workforce Can Lead You to Run Your Business Better

"This is a powerful, game-changing book, a book for anyone who has ever built a hiring process or managed a team. Tom's approach is changing lives."
-Seth Godin, Author of This is Marketing
Rising Tide Car Wash in Parkland, Florida, isn't average in any way. When Tom D'Eri and his father John bought the location in 2013, it was struggling. Now it's one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable. Over 500,000 cars a year drive away sparkling. Rising Tide has become a media darling, featured on The Today Show, NBC Nightly News, and in magazines including Entrepreneur, National Geographic, and Forbes.
Why so much hoopla over a successful car wash? Roughly 80 percent of Rising Tide's workforce consists of people with autism. While part of the...

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