Narrative Advertising Models and Conceptualization in the Digital Age By Recep Yılmaz
2017 | 392 Pages | ISBN: 1522523731 | PDF | 19 MB
"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--