Universal Principles of UX 100 Timeless Strategies to Create Positive Interactions between People and Technology

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.
Richly illustrated and easy to navigate,Universal Principles of UXpairsclear explanationsof eachconcept withvisual examplesof the ideas applied in practice. The book isorganized into six broad categories:
Consider
Empathize
Define
Research
Design
Validate
And, featuresprinciples as diverse as:
Design is not neutral
Make the choice easy
Some complexity cannot be reduced
Map the ecosystem
So you think you can scroll
Don't grade your own homework
User Experience is a field notablefor its expansiveness, complexity and persistentevolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictionsencountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.
The titles in theRockport Universal seriesoffer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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