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Module 2
The Psychology Behind Persuasive Copywriting & Copy-Thinking
I promise you've never seen a more advanced masterclass in emotional response marketing before.
In this module, you'll discover:

The secret evolutionary psychology behind persuasive messages that NO ONE talks about

A deep dive into the world of emotional persuasion. through the lens of the BEST emotional copywriters of all time

How to identify & tap into your ideal prospect's deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt

How to identify & tap into your ideal prospect's deepest POSITIVE emotions like Redemption and Unconditional Acceptance

(Often-overlooked emotions that actually drive action like CRAZY!)

The BEST way to infuse these powerful emotions into your "Big Ideas" and Headlines to make them 10X more effective!

7 core desires 99.9% of people constantly crave like crazy. and how to use these in your copywriting for maximum effectiveness

• The REAL reason why research is soooo essential if you want to be successful
  
• The ONLY 8 things you need to look for while doing research.
  
  
  (Most people waste 10s of hours "mindlessly" researching. but armed with this list, you'll cut your research time by 80%!)
  
  
  
  
• My custom-built
  
  
  "Ultimate Marketing Research Kit"
  
  
  that's so effective. several past students have joined the program JUST to get access to this!
  
• 5 of the BEST places to find exactly what you're looking for FAST in 2022
  
• How to know when you've done enough research. so you don't spend any more time on it than needed!
  
• 6 sneaky research mistakes you NEED to avoid like the plague!
  
  
  (HINT: 95% of copywriters are guilty of at least one. Are you?)
  
  
  
  
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
  
• Pulitzer Prize-winning reporter's coveted
  
  
  "6W Method"
  
  
  to quickly and reliably do high-impact customer research if you're short on time
  

• Why I call these 3 the "Sacred Trinity". and how these elements all relate to each other
  
• The mystical "Big Idea" concept. Demystified!
  
  
  (with plenty of practical examples, case studies, and even formulas!)
  
  
  
  
• Previously untold A-list copywriting secrets about attention-grabbing headlines.
  
  
  (If you've ever wanted to improve your Headline game. you'll LOVE this part!)
  
  
  
  
• 6 of the greatest Lead "types"to start any sales message with ease. While building irresistible emotional desire in your prospect
  
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
  
• My go-to
  
  
  "quick-n-dirty"
  
  
  Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST
  

• How to effectively use the
  
  
  "Neuroplastic Belief-Shifting" Framework
  
  
  in ANY sales message
  
• 6 things you NEED to know before weaving your "Golden Thread"
  
  
  (ATTENTION: Miss just 1 of these. and your entire marketing argument might crumble!)
  
  
  
  
• What NOT to do when identifying your "North Star": The One Buying Belief!
  
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
  
• 3 unique belief-shifting strategies that melt away objections with ease
  
  
  (And covert even the most skeptical of people!)
  
  
  
  
• How to do Proof Marketing RIGHT. without boring your readers to death
  
• Agora Financial's secret
  
  
  "CPB Technique"
  
  
  that makes their front-end promotions so profitable
  
  
  (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
  
  
  
  
• The 10 questions your prospects are always subconsciously asking when reading your copy. And how to pre-emptively answer them successfully!
  

• What exactly is a "mechanism"
  
  
  (and why you also badly need one. especially today!)
  
  
  
  
• The crucial difference between "common mechanisms" VS. "Unique Mechanisms"
  
  
  (And how to make yours truly stand out!)
  
  
  
  
• How to find your unique mechanism in just 3 simple steps – even if you're starting from scratch!
  
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns
  
  
  (Some of which have generated over $1 BILLION!)
  
  
  
  
• The often-misunderstood
  
  
  (but critically important)
  
  
  difference between a Unique Mechanism (UM). and a Unique Selling Proposition (USP)
  
• What
  
  
  never
  
  
  to call your Unique Mechanism. EVER!
  
  
  (Seriously. this one mistake can single-handedly invalidate your entire mechanism in an instant!)
  
  
  
  

• The REAL reason why almost every single persuasive message needs to use storytelling
  
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories. but PROFITABLE ones!
  
• Why focusing on the story itself isn't enough – no matter how good it is.
  
  
  (And the often-overlooked "secret ingredient" of great storytelling!)
  
  
  
  
• The 4 "pillars" of highly effective StorySelling almost no one talks about
  
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
  
• Ever heard of the "Hero's Journey" before? You have? Well.that's cool, and all. BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are "meh". and stories that are AMAZING!
  
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
  
• Where exactly to use these stories in your funnels (+ other useful tips)
  

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