The Complete Market Research Bootcamp for 2023

Don't just learn, but MASTER core research methodologies, and learn how to leverage AI to supercharge how you work!
What you'll learn
Understand the different market research methodologies
Learn the benefits and trade-offs of the different methodologies
Understand when and how you should be applying different methodologies
Apply a framework to guide you through your market research project
Learn about qualitative methods such as interviews, focus groups and ethnography
Learn about quantitative methods such as surveys and social media monitoring
Acquire essential project management skills to effectively manage your research projects
Learn how to use generative AI tools to aid and augment your work
Requirements
No experience needed - but some knowledge of basic functions in Excel or Google Sheets will help
No paid software required - I teach you how to do everything with Excel / Google Sheets or free software
Description
Today, possessing fundamental skills in market research isn't just a good to have; it's essential! Don't believe me? A recent global study by Tableau and Forrester found that 82% of managers and business leaders "expect basic data literacy from employees in every department." And yet, only 40% of employees report having the "data skills they're expected to have."The truth is, in today's world, everyone needs strong foundations in data literacy. But if you want to get ahead, you need more than foundational skills and knowledge. You need expertise!With a Masters degree in information science, I have more than 10 years of experience building data science and research teams at large-scale advertising agencies and research firms, as well as working with global brands helping business leaders make better, evidence-based decisions. This course has been designed and built around my 10+ years of experience working with and teaching global brands, agencies, consultancies and even governments how to conduct market research effectively.If you're looking for a zero-to-hero course in market research that covers a wide range of methodologies, look no further. In this course, I'll cover the fundamentals of market research, and deep dive into each of the core methodologies such as interviews, ethnography and surveys. We'll even explore how you can use generative AI tools, such as ChatGPT, to augment how you work.Some of the key topics covered include:The different types of research methodologies, from primary and secondary to qualitative to quantitative.Writing an effective research brief.Conducting secondary research (aka desktop research), from statistical analysis to literature reviews.Deep dives on qualitative methods including interviews, focus groups, shop-alongs and ethnography.Deep dives on quantitative methods like online surveys, social media monitoring and A/B testing.Managing research projects effectively using project management fundamentals and software.Qualitative and quantitative data analysis.Using generative AI tools, like ChatGPT, to supercharge your workflows.You'll also have opportunities to apply what you've learned through a multi-stage case study. And my course is packed with tons of downloadable resources, templates, guides and checklists that will make you a research superhero.So whether you're an entrepreneur looking to acquire skills to test and validate ideas, or considering a career in the market research industry, or just looking to level up your data skills, this is the course for you!
Who this course is for
Marketers and Communications / PR specialists
Product managers
Analysts
Entrepreneurs
Anyone interested in a career in research or data analytics
Anyone keen to improve their data literacy
Homepage

https://www.udemy.com/course/market-research-bootcamp/

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