1 Introduction.mp4 (62.71 MB)
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2 Course Outline.mp4 (24.75 MB)
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1 Introduction to Customer Data Platforms.mp4 (51.34 MB)
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2 Business's Objectives & Challenges.mp4 (23.86 MB)
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3 Use cases of CDP in few industries.mp4 (40.59 MB)
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4 Key success factors of Customer Data Platforms (CDPs).mp4 (27.15 MB)
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5 Delivering Quality Customer Experiences The Formula for Success.mp4 (12.74 MB)
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6 Understanding Customer Churn in the Insurance Industry.mp4 (18.54 MB)
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7 Maximizing Customer Engagement with CDP and Automation Solutions.mp4 (18.46 MB)
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8 CDP, CRM, DMP, DWH comparison.mp4 (77.35 MB)
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1 Understanding Customer Data Management (CDM).mp4 (21.63 MB)
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2 Types of Data.mp4 (44.25 MB)
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3 Data Collection Methods and Data Governance.mp4 (59.36 MB)
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1 Customer Data Platform Architecture.mp4 (24.83 MB)
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2 CDP Core Capabilities Ingestion, Profile Unification.mp4 (103.06 MB)
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3 CDP Core Capabilities Segmentation.mp4 (48.94 MB)
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4 CDP Core Capabilities Customer Activation.mp4 (55.27 MB)
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1 Planning and executing a Customer Data Platform (CDP) implementation.mp4 (34.26 MB)
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2 Take an example of CDP Needs and Goals for an insurance company.mp4 (39.17 MB)
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3 Objectives and Key Results (OKR) in period of time – For example.mp4 (36.29 MB)
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4 Data Collection affiliated banks data online, internal data (CRM, Core, DWH).mp4 (92.7 MB)
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5 Data Segmentation Expand diversity across user journeys.mp4 (49.1 MB)
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6 Data Activation Promote On-Site & Automation (SMS, Emai, etc), Lead Scoring.mp4 (120.03 MB)
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7 Data Activation Gamification, Surveys, Ratings, Product Recognition Online,.mp4 (138.65 MB)
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8 CDP Leaders in the 20232024.mp4 (15.82 MB)
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9 Measure and optimize journey performance with rich, real-time reporting.mp4 (16.02 MB)
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1 Customer Data Platform for business operations.mp4 (29.58 MB)
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2 Leveraging CDPs for Marketing, Sales & Customer Service.mp4 (54.85 MB)
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3 Conclusion.mp4 (7.87 MB)
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