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Content Marketing 2023

Content Marketing 2023

Content Marketing 2023
Published 5/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.46 GB | Duration: 1h 30m



Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable

What you'll learn
Definition of Content Marketing
Difference between Inbound and Outbound Marketing
The benefits of Content Marketing
The content marketing strategy

Requirements
No experience needed. You will learn everything you need to know

Description
Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer actions.Content is the king, as it is the first controller in the success of any marketing process and it is the mirror that reflects the success of any commercial activity. During the content marketing course, we will touch on the intricacies of this science, we will learn about its basic concepts, how to market through it? How do his strategies work, and what are the factors influencing him?The content marketing course answers several questions, the most popular of which are: What are the types of content? How is it prepared for search engines? How to develop a content marketing plan? What are the strategies for writing effective content? And how to measure and develop its performance as well. The course also does not neglect to shed light on the importance of storytelling in the field of content, how you can easily create an influential story, and how to use influencers to your advantage?In This Course we will learn:-Definition of Content Marketing-Difference between Inbound and Outbound Marketing-The benefits of Content Marketing-The content marketing strategy

Overview
Section 1: Content Marketing Strategy

Lecture 1 Overview

Lecture 2 Inbound and Outbound Marketing

Lecture 3 The benefits of Content Marketing

Lecture 4 Content marketing cycle

Lecture 5 Content Formats

Lecture 6 Definition of Objectives

Lecture 7 Define Audience Personality

Lecture 8 Define Brand Personality

Lecture 9 Case study - Nike

Lecture 10 The customer Journey

Section 2: How To Apply Content Marketing

Lecture 11 Types of Content

Lecture 12 How to find the themes

Lecture 13 Case study - Starbucks

Lecture 14 Content Calendar

Lecture 15 Content Recycling

Lecture 16 Distribution Channels

Lecture 17 Analysis and Optimization

Business Owners,Entrepreneurs,Marketers who want to attract lots of potential customers and eventually convert them into actual customers

HOMEPAGE


  https://www.udemy.com/course/content-marketing-y/ 


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