Marketing Management 101: Essential Skills And Techniques
Marketing Management 101: Essential Skills And Techniques
Published 6/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 862.02 MB | Duration: 1h 49m
Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.
What you'll learn
Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis.
Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage.
Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups.
Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques.
Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc.
Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points.
Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication.
Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization
Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships.
International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate.
Requirements
Bachelor's degree: Most marketing management courses require a bachelor's degree in a business-related field such as marketing, finance, or economics.
Experience in the Field: Many courses will also require students to have prior experience working in marketing or related fields.
Computer Skills: Students should have basic computer proficiency, especially with spreadsheets and word processing, as these tools are essential for data analysis and research in the field of marketing.
Analytical Thinking Skills: Successful completion of a course in marketing management requires excellent analytical thinking skills to interpret and organize data from market trends and make sound business decisions.
Description
"Marketing Management 101: Essential Skills and Techniques" is an introductory course designed to provide students with an overview of how to analyze market opportunities and develop effective marketing strategies.In this course, students will learn about the principles and theories of marketing management and how they relate to the challenges faced in today's challenging business environment. Furthermore, they will gain a better understanding of the various tools available for market analysis, such as surveys, focus groups, interviews, and customer segmentation.Throughout the course, students will be exposed to different techniques used by marketers to capture consumer behavior and capitalize on opportunities in target markets.The concepts covered include:product positioningbrandingpricing strategydistribution channelsonline marketing tacticspromotion strategiesAll of which are crucial for successful marketing management. Additionally, students will learn about product development and launching and track their progress with post-launch assessment metrics. They will also explore the dynamics of digital marketing platforms – from web analytics to social media – that help shape consumer opinion.The course culminates with an introduction to market research techniques that enable marketers to accurately measure market trends and make informed decisions on pricing or advertising strategies.Incorporating practical case studies drawn from both traditional and contemporary businesses alike helps reinforce learned theory while providing hands-on insights that transfer into everyday professional practice.Moreover, working as part of teams during role-play workshops develops effective communication skills for resolving real-world issues in collaborative settings similar to real business scenarios encountered in industrial environments.Above all else, participating in class discussion forums ensures that students not only gain knowledge but also develop valuable critical thinking skills essential when making strategic decisions in a fast-paced global economy.By completing this course successfully, graduates should have developed a strong foundation for their future business endeavors by mastering effective strategies for analyzing markets and embracing key elements of the competitive landscape they may encounter on their career paths.
Overview
Section 1: S1
Lecture 1 HOW TO BECOME A MARKETING MANAGER
Section 2: S2
Lecture 2 PRODUCT MARKETING STRATEGY
Lecture 3 GUIDE TO LIFECYCLE MARKET
Lecture 4 GUIDE TO DIGITAL MARKETING STRATEGIES
Lecture 5 STRATEGIES FOR B2B INFLUENCER MARKETING
Lecture 6 EXTERNAL ASPECTS OF A PRODUCT LAUNCH
Lecture 7 TYPES AND USES OF BOFU CONTENT
Lecture 8 A GUIDE FOR MARKET RESEARCH
Lecture 9 INTRODUCTION TO SCRUM AND AGILE DEVELOPMENT
Lecture 10 PODCAST STRATEGY: A ROADMAP TO BUSINESSES
Lecture 11 THE TOP PROGRAMMING LANGUAGES FOR DIGITAL MARKETERS
Lecture 12 GUIDE TO SOCIAL TESTING
Lecture 13 PAID TRAFFIC BOOSTERS
Lecture 14 WHAT IS AN API
Lecture 15 GUIDE TO SEARCH ENGINE MARKETING (SEM)
Lecture 16 GUIDE TO VIDEO MARKETING
Lecture 17 GUIDE TO MARKETING CAMPAIGNS
Lecture 18 SPIN SELLING: THE GUIDE
Lecture 19 THE GUIDE TO PRODUCT ADVERTISING
Lecture 20 EMPATHY MAPS: A STEP-BY-STEP GUIDE FOR BETTER DIGITAL EXPERIENCES
Lecture 21 THE MOST IMPORTANT TERMS IN PRODUCT MANAGEMENT
Section 3: S3
Lecture 22 PRINCIPLES OF EFFECTIVE PRICING PAGES
Lecture 23 PRODUCT PRICING STRATEGIES
Lecture 24 ADVANCED PRICING TECHNIQUES
Lecture 25 GUIDE TO PRICING STRATEGIES
Lecture 26 THE GUIDE TO SAAS PRICING MODELS
Section 4: S4
Lecture 27 HOW TO BUILD A SUPERFAN AUDIENCE
Lecture 28 HOW TO MODEL YOUR MARKETING AGAINST THE PRODUCT LIFECYCLE
Lecture 29 HOW TO CREATE A MESSAGING STRATEGY THAT GRABS CUSTOMERS' ATTENTION
Lecture 30 HOW TO CREATE A PRODUCT LAUNCH STRATEGY
Lecture 31 HOW TO CREATE AWARENESS AND GAIN CONSIDERATION FROM POTENTIAL BUYERS
Lecture 32 HOW TO CREATE CAPTIVATED AUDIENCES
Lecture 33 HOW TO MAKE A UNIQUE SELLING PROPOSITION
Lecture 34 HOW TO CONVERT LIVE CHAT
Lecture 35 HOW TO CREATE KILLER EXPLAINER VIDEOS
Lecture 36 HOW TO MEASURE UX EFFECTIVELY
Lecture 37 HOW TO MASTER PPC TARGETING
Lecture 38 HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY
Lecture 39 HOW TO BUILD A STRONG DIGITAL BRAND FOR YOUR BUSINESS
Section 5: S5
Lecture 40 GUIDE TO PRODUCT ANALYTICS
Lecture 41 WHAT ARE THE KEY PERFORMANCE INDICATORS
Lecture 42 WHAT IS A COMPETITIVE ANALYSIS? HOW DO YOU CONDUCT ONE?
Lecture 43 COMPETITIVE PRODUCT ANALYSIS
Lecture 44 CUSTOMER SUCCESS METRICS EVERY SAAS COMPANY SHOULD TRACK
Lecture 45 HOW TO CALCULATE AND MAINTAIN A HEALTHY CUSTOMER ACQUISITION COST (CAC)
Lecture 46 DATA TRACKING: WHAT IS IT AND WHAT ARE THE BEST TOOLS
Lecture 47 METRICS FOR SOCIAL MEDIA
Section 6: S6
Lecture 48 THE GUIDE TO TECHNICAL SEO
Lecture 49 TECHNICAL SEO TOOLS
Lecture 50 HOW TO SCALE ORGANIC TRAFFIC WITHOUT WRITING A MILLION POSTS
Lecture 51 HOW TO MAKE YOUR PRODUCT MORE SEO-FRIENDLY
Lecture 52 WHAT IS DOMAIN AUTHORITY
Lecture 53 UTM PARAMETERS: A COMPLETE GUIDE TO TRAFFIC ATTRIBUTION
Lecture 54 WHAT IS ON-SERP SEARCH ENGINE OPTIMIZATION
Lecture 55 HOW TO ANALYZE SEARCH ENGINE RESULTS PAGES (SERPS) TO WIN BIG IN RANKINGS
Lecture 56 A GUIDE TO TECHNICAL SEO
Lecture 57 A GUIDE TO GOOGLE TAG MANAGER
Lecture 58 UTILIZING GOOGLE TAG MANAGER EFFECTIVELY
Lecture 59 THE ULTIMATE GUIDE TO GOOGLE ANALYTICS 4
Lecture 60 CONFIGURE GOOGLE TAG MANAGER
Lecture 61 THE GUIDE TO GOOGLE SEARCH CONSOLE
Section 7: S7
Lecture 62 HOW TO CREATE AN EMAIL MARKETING STRATEGY
Lecture 63 THE GUIDE TO EMAIL SEGMENTATION & PERSONALIZATION
Lecture 64 ELEMENTS FOR HIGH-PERFORMING MARKETING EMAIL
Section 8: S8
Lecture 65 HOW DO YOU CREATE CONTENT FOR FACEBOOK
Lecture 66 FACEBOOK ADS: TARGETING CUSTOMERS WITH EFFECTIVE SEGMENTS
Lecture 67 HOW TO CREATE A FACEBOOK GROUP FOR YOUR BUSINESS
Lecture 68 HOW TO PIN A POST IN A FACEBOOK GROUP
Section 9: S9
Lecture 69 STEP-BY-STEP GUIDE FOR LINKEDIN ADS
Lecture 70 HOW TO MASTER LINKEDIN CONTENT MARKETING
Lecture 71 GUIDE TO LINKEDIN GROUPS
Lecture 72 GUIDE TO LINKEDIN COMPANY PAGES
Lecture 73 HOW TO CREATE A LINKEDIN COMPANY PAGE
Lecture 74 LINKEDIN COMPANY PAGE BEST PRACTICES
Section 10: S10
Lecture 75 TIPS TO GROW YOUR INSTAGRAM ACCOUNT
Lecture 76 HOW TO SELL ON INSTAGRAM USING SHOPPABLE POSTS
Lecture 77 HOW TO OPTIMIZE YOUR POSTS FOR SHOPPABLE PURCHASES
Section 11: S11
Lecture 78 GUIDE TO PINTEREST MARKETING
Lecture 79 PINTEREST MARKETING STRATEGIES
Lecture 80 PINTEREST MARKETING TOOLS
Section 12: S12
Lecture 81 YOUTUBE ANALYTICS ARE CRUCIAL FOR MEASURING THE CONTENT AND PERFORMANCE OF ADS
Section 13: S13
Lecture 82 APP STORE OPTIMIZATION (ASO), HOW TO ORGANICALLY GROW YOUR APP STARTUP
Lecture 83 OPTIMIZING OFF METADATA ELEMENTS TO ATTRACT AND RETAIN USERS
Lecture 84 MOBILE APP MARKETING HACKS
Lecture 85 WHAT MOBILE APPS REALLY MATTERS: THE CONVERSION RATE
Lecture 86 PROGRESSIVE WEB APPS: WHAT MARKETERS NEED TO KNOW
Section 14: S14
Lecture 87 WHAT CUSTOMER INSIGHTS ARE AND WHY THEY ARE IMPORTANT
Lecture 88 CREATING INSIGHTS-DRIVEN MARKETING CAMPAIGNS
Lecture 89 A CONTENT-DRIVEN FRAMEWORK TO BUILD YOUR PERSONAL BRAND
Lecture 90 RESPONDING TO CUSTOMER BEHAVIOR
Lecture 91 YOU CAN GET MORE TRAFFIC TO YOUR WEBSITE BY USING FREE METHODS
Lecture 92 INBOUND MARKETING IDEAS YOUR BRAND WILL LOVE
Lecture 93 SIMPLE WAYS TO PROMOTE YOUR SITE AND GROW YOUR BUSINESS
Lecture 94 STRATEGIES FOR BOOSTING BLOG TRAFFIC
Lecture 95 TOP OMNICHANNEL MARKETING TRENDS
If you want: Developing comprehensive marketing strategies,If you want: Understanding consumer behavior and trends,If you want: Familiarizing oneself with branding, advertising and other forms of promotional activities,If you want: Learning how to use digital channels such as social media, SEO, email campaigns etc,If you want: Utilizing analytical tools to measure and track marketing performance effectiveness
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