Copywriting Course: The Power of Storytelling + 33 Stories
Copywriting Course: The Power of Storytelling + 33 Stories
Published 6/2023
Created by Ing. Tomas Moravek,SEO, Facebook Ads & Digital Marketing Academy
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 32 Lectures ( 1h 15m ) | Size: 1.36 GB
Master the Art of Storytelling in Copywriting and Elevate your Content to Engage, Inspire, and Convert your Audience.
What you'll learn
Learn to master the art of copywriting & take your business to the next level. Create a memorable experience for your readers. Create an emotional connection.
Boost conversions: Storytelling can help to increase conversions by up to 30%. When you use stories in your copywriting, you create an emotional connection.
Build trust: When you tell a story, you create an emotional connection with your audience, and this helps to build trust between you and your readers.
Engage readers: According to a study, storytelling can increase the engagement of readers by up to 7 times more than traditional marketing methods.
Increase retention: People remember stories better than facts and figures. A study showed that information presented in a story is 22 times more memorable.
Differentiate your brand: Storytelling allows you to differentiate your brand by showcasing your unique values, mission, and vision. Highlight the benefits.
Increases social sharing: Stories are more likely to be shared on social media than traditional marketing messages. Engage readers. Create a lasting impression.
Build brand personality: By sharing stories that align with your brand's values, you can create a stronger connection with your audience & build brand loyalty.
Requirements
Open and happy mindset.
Description
The Ultimate Guide to Crafting Stories that will Attract, Persuade, and SellIn fact, students at Stanford University were asked to share facts with their classmates: 63% remembered the stories and only 5% remembered the actual statistics that were cited. Stories are 22 times more memorable than facts alone. (Source: Jennifer Aaker, Stanford Graduate School of Business)Stories are processed in the brain differently than facts and statistics, activating more areas and increasing engagement. (Source: Paul J. Zak, Claremont Graduate University)Stories can increase the likelihood of a sale by up to 30%. (Source: Vanessa Boris, Harvard Business Review)Stories can increase trust and empathy, making it easier to build relationships with customers and clients. (Source: Robert McKee, storytelling expert)Stories can increase the perceived value of a product or service, leading to higher prices and greater profits. (Source: John Jantsch, Duct Tape Marketing)Are you tired of staring at a blank page, wondering how to write copy that will truly connect with your audience?We invite you to join our copywriting storytelling course, where you will learn the art of crafting compelling stories that captivate and engage your audience.Through our course, you will receive HQ voiceovers that you'll love to listen to, which can be downloaded as MP3. You'll also have access to ready-made professional storytelling templates, which you can easily customize for your needs.Our course is designed to be fun and engaging, with animated videos that help you master the storytelling craft. You'll learn how to create stories that sell, that inspire, and that leave a lasting impression on your readers.Our templates will save you valuable time and energy, making your life much simpler as you create copy that truly resonates with your audience. Whether you're a blogger, marketer, or just someone who loves to tell stories, our course is perfect for anyone who wants to take their storytelling skills to the next level.Imagine a world where you effortlessly craft compelling stories that captivate your audience and leave them wanting more. A world where storytelling is not a burden, but a joy. That world is now within reach.Introducing our Storytelling Copywriting Course, the ultimate solution for anyone struggling to create captivating content that resonates with their audience. With our course, you'll receive high-quality voiceovers that are enjoyable to listen to and easy to download as MP3s.But that's not all. You'll also have access to templates that are fully customizable for your unique needs. Say goodbye to writer's block and hello to creative inspiration with our animated videos that make learning fun and engaging.And best of all, once you complete the course, you'll be equipped with the tools and knowledge to make storytelling an effortless part of your daily routine. No more struggling to come up with ideas, no more endless hours spent on writing and editing. With our course, you'll have everything you need to succeed.Your Online Course for Storytelling and Selling Your Products or ServicesBusiness is tricky. There are a lot of hoops to jump through and even with the best advice, your business is subject to intense competition. It appears you are always working to make the next big sale or promote your company like an expert. It is a lot to take on, but there is an easier way to get the word out about your business and keep selling your products.The key is not in how much content you can produce, but the type of content you are putting out about your business. We are working with individuals and large businesses right now to explode their ROI potential through story telling.Why Tell StoriesThink back to a time when you were in school. What do you remember most? Was it the history with a lot of facts and figures? Science with all those mind-numbing theories or even Math with the mind-boggling equations. Likely none of that was memorable unless you chose to go into that specific field. Most people fail to hold on to information that is full of boring facts.Think of what you do remember about your school experience. Most likely, you remember the teacher that told stories of her own life or someone else's in relation to the lesson being learned. History can be boring when reading from a history book, but when the facts are mixed with stories, we tend to hold onto the core lesson.How Can Storytelling Possibly Help My Business?The most impactful stories are those that have facts dotted within them. Even the most audacious and fictional stories have some level of factual integrity whether it is a date of an event or a specific person the author wants you to remember. The concept of story telling is among the oldest form of history in the world. Before the written word was a thing, people were telling stories to be passed down through the generations.This concept is highly adaptable to the business world and best of all, any business model can use this tactic. It is a simple concept really, but to put it in easier terms, let's look at a bed and breakfast concept.How To Tell a StoryStory telling is all about creating the setting. First, we introduce the characters with a little background.Candace and Owen had been married for 7 years. They had three children, 2 dogs, and a guinea pig.(Next, introduce the problem.)Both had worked for many years and provided a great deal for their family. However, the daily grind and continued routine of their existence made it difficult to truly connect with one another. They needed a break from the mundane and a weekend away was the only way to get it.(Now this is where you can place the business name)Willow's Perch is a bed and breakfast located less than an hour away from Candace and Owen's home.Setting the SceneSetting the scene is the most important aspect of selling your story. You have introduced your business and now you must include amenities the couple would enjoy while they were staying with you. Describe the grounds, activities, and even the food and staff you want to emphasize to make the story what it needs to be to sell your concept.Candace and Owen had taken off work for the weekend and Candace's parents were taking over the family so they could have a break. The couple anticipated the many activities Willow's Perch was known for. (This is where you can describe a few), but most of all, they desired time to reconnect and remember why they fell so desperately in love so many years ago.The goal is to paint your business in the highest light possible while telling the story of the experience of the couple. The story makes it real for your clientele and allows them to connect with the individuals you are describing.What We DoWe will teach you, in detail how to tell a story of your business. The small synopsis above is just a sample of how to effectively talk about your business in story form. We offer a step-by-step instructional experience that can be downloaded to your MP3 player or played directly online. Listen when and where you want to without having to go to any classes.Learn professional story telling from experts in the field and see your business grow by leaps and bounds. All the marketing tactics in the world cannot replace the highly impactful nature of just telling a story. Let us teach you how to market your business in this way and get the word out about your business.Join us TodaySo join us today and discover the power of storytelling for yourself. It's time to enjoy your writing journey and let your creativity flow.Best regards,Ing. Tomas Moravek & TeamAwarded Digital Marketing Expert
Who this course is for
This Udemy course on storytelling can be valuable for anyone looking to improve their storytelling skills, whether it's for personal or professional use. It can be particularly helpful for writers, marketers, entrepreneurs, public speakers, content creators, and anyone who wants to connect with their audience on a deeper level. No prior experience or knowledge in storytelling is required, as the course covers both basics and advanced techniques.
HOMEPAGE
https://www.udemy.com/course/copywriting-storytelling/ DOWNLOAD
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